The Luno 3D design system was born out of a need for a scalable illustration language that could make the complex world of crypto-based finance feel clear, approachable and human.

Working alongside the brilliant Grant at OK Alpha, we created a beautiful and coherent visual system that brings abstract ideas like wallets, trading and security to life in a consistent, recognisable style.

The result is a flexible toolkit that works across product, marketing and campaigns, helping build confidence and trust in Luno at every touchpoint.