Designed for a pre-FTX world where “crypto was for everybody”, the previous Luno brand no longer made sense for a market that had grown more cautious, and it was clear something had to change.

We took the reins in-house, stripping back the noise and working closely with the product team to build a design system rooted in trust, simplicity and clarity. The rebrand had to work seamlessly across every touchpoint, from marketing to product, and introduced a new typographic approach, a more reduced and refined palette, and a new illustration style.

We also completely rebuilt the Luno website in Framer (more on that here).

It was a rebrand that truly delivered, creating a new version of Luno that drove over five million installs and helped grow market share by 32%.